Caltex recently celebrated the 1st anniversary of its Retailer Owned, Retailer Operated (RORO) Tandang Sora service station. The RORO business model allows entrepreneurs to customize their set-up to suit customers’ needs like a new Mcdonald’s store which will soon open in said station.
Chevron Philippines Inc., the distributor of the Caltex brand of fuels and lubricants, provides RORO retailers with the tools to generate returns from their investment and boost sales volume, including local site marketing, advanced technology, logistics, and inventory, and consultancy services such as business planning.
RORO entrepreneurs can avail of attractive financial packages to support their investment, as well as backcourt partnerships with established restaurants and services to leverage their competitive advantage.
The Tandang Sora Caltex RORO service station is located near hospitals, schools and supermarkets, and gives motorists from Lagro, Fairview and San Jose del Monte access to safe quality fuels and other services.