adidas Global Brand Ambassador DJ Neil Armstrong launches “Leave a Legacy” campaign here in the Philippines. He has made waves in the music industry by being Jay-Z’s tour DJ and sharing the stage with the likes of Rihanna, Beyonce, Kanye West, P. Diddy and Linkin Park.
Being an icon is being original. Being original is setting the trend and leaving a legacy. Ask the people behind adidas and they know what it’s all about.
For the past 40 years, adidas has been connecting everyone from fashion to music to sports and has become an iconic brand across different interests. This year, adidas invites everyone to celebrate originality with the launch of the adidas Originals “Leave a Legacy” campaign.
“We will be kicking off the adidas Originals “Leave a Legacy” campaign in a Sunset BBQ party at the Skye Lounge this May 12 with our global brand ambassador, DJ Neil Armstrong” says Jason Gervasio, adidas Philippines Brand Communications & Sports Marketing Manager.
DJ Neil Armstrong has made waves in the music industry by being Jay-Z’s tour DJ and sharing the stage with the likes of Rihanna, Beyonce, Kanye West, P. Diddy and Linkin Park. He’s also the founding father of the DJ Collective: the “5th Platoon”. Over the last 9 years, he’s become an icon in the sub-genre of Hip-Hop known as “Mixtape Culture” and has worked closely with Hip-Hop artists like De La Soul, The Roots, Company Flow and Biz Markie, to Kanye West, LL Cool J, Busta Rhymes and Wyclef Jean. His mixtapes represent DJ Neil’s unique music taste and have been featured in the press, most notably by Rolling Stones, Vibe and MTV.com.
“The adidas Originals party with DJ Neil will bring together local sports, fashion, music and showbiz icons, to celebrate originality and individuality,” Gervasio shares. “But that’s just the start. During the May 12 party, we will be launching a Facebook platform that allows today’s youth to express and share their originality. It’s their chance to leave a legacy of originality.”
The application is fairly simple. Gear up in adidas Originals apparel then snap a picture of yourself in your most original street style. Share the photo on the site and ask your friends to vote for you. The top 10 photos with the most votes will each win Php 50,000 worth of adidas products.
To know more about adidas Originals and the “Leave a Legacy” campaign, just follow adidas Philippines on www.facebook.com/adidasphilippines.