The proliferation of blogging has captured the online community. As blogs originally were most popular during political campaigns, there are now blogs dedicated to pretty much any topic under the sun. If you’re new to the blogging community or are looking to improve your current blog, you should try to make your blog stand out from the rest of the pack as much as possible. The only way you’ll generate steady traffic to your site is if it offers something that other blogs in the same genre don’t. Here are a few tips to consider as you try to develop a niche audience for your blog:
- Produce new material. If you’re simply regurgitating what’s already available on the web then you’re going to have a small audience and nobody will link to your site. Offering a unique perspective on your topic is what will keep people coming back for more. While you should read as many blogs similar to yours to see what others are saying, use your research to your advantage and figure out what seems to be missing in the online dialogue and fill in those holes.
- Be amusing. Regardless of whether you’re telling a personal story or commenting on something that happened in the public limelight you should let your sense of humor emerge. What’s humorous for one person may not be for the next guy, but don’t let that keep your sense of humor to shine through.
- Link to a variety of sites. If you’re simply linking to the same sites that other blogs in your genre are then you’re going to alienate readers. Readers want to follow a trail of links that brings them to new, interesting sites. Peppering fresh links into your articles will make your readers a happy bunch and they’ll remember that you produced an enjoyable reading experience.
- Keep it short and sweet. You need to keep your reader’s attention span in mind and keep your articles on the short side. Somewhere between 300 and 500 words is a solid length for your posts. Being concise and getting to your underlying point quickly will make your blog sing better.
- Accept guest posts on your site. Allowing other people to post on your site helps you and your guest blogger. It gives you a rest and gives the guest blogger a chance to shine on a reputable blog.
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This post was contributed by Heather Johnson, who writes on the subject of yahoo efax. She invites your feedback at heatherjohnson2323 at gmail dot com.