Edsa Shangri-La, Manila has appointed Cristina del Carmen director of communications of the multi-awarded city resort hotel, the first Shangri-La property opened in the Philippines.
With over 10 years of combined experience in the hospitality and advertising industries, del Carmen has served at European five-star luxury hotel brands and in global creative agency networks. Strategic marketing communications, public relations, advertising and events management are among her core competencies.
“We are delighted to have Ms. del Carmen with us. She espouses the core values that we at Shangri-La stand for, and I am confident that her experience, dynamism and passion for service excellence will enable her to drive the hotel’s brand communications and community relations efforts with great success,” Hotel General Manager Patrick Schaub said.
Hong Kong-based Shangri-La Hotels and Resorts currently owns and/or manages more than 80 hotels under the Shangri-La brand with a room inventory of over 34,000. Shangri-La hotels are five-star deluxe properties featuring extensive luxury facilities and services. Shangri-La hotels are located in Australia, Canada, mainland China, Fiji, France, Hong Kong, India, Indonesia, Japan, Malaysia, Maldives, Myanmar, Philippines, Singapore, Sultanate of Oman, Taiwan, Thailand, Turkey, the United Arab Emirates and the United Kingdom. The group has a substantial development pipeline with upcoming projects in mainland China, India, Mongolia, Myanmar, Philippines, Qatar and Sri Lanka. For more information and reservations, please contact a travel professional or access the website at www.shangri-la.com.