THE PHILIPPINE CENTER FOR INVESTIGATIVE JOURNALISM has begun releasing video public service advertisements reminding citizens to vote wisely and to be mindful of the issue of campaign finance when they go out to vote on Monday, May 13, 2013.
The public service ads were produced to assist the Commission on Elections’ Campaign Finance Unit in disseminating information on the importance of the issue of campaign finance, or the relationship between money, and politics and elections. The public service ads were produced with assistance from the International Foundation for Electoral Systems (IFES).
The ads include several known personalities such as Lourd De Veyra, the Boys Night Out, Rocco Nacino, Kiefer Ravena, Ramon Bautista, and citizens, voters, and taxpayers. A common theme runs through these advertisements: that people should vote based on informed choice, not on how impressive the campaigns were, or how popular the candidates are. Also, the ads remind the public that candidates who buy their votes are more likely to steal from public coffers in the end.
This is the first set of ads:
These are public service ads, and are meant to be distributed to as wide an audience as possible at no cost. Feel free to share the videos with your friends and your social networks. Those who want to download the videos in broadcast quality for television may just send a request here or send an email to edlingao@pcij.org.